Privacy Policy

At Elemental Guard, we are committed to protecting your privacy and handling your personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, and protect your information in accordance with UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment details (processed securely via third-party providers)
  • Order history
  • Website usage data (such as IP address and cookies)

We only collect information necessary to provide our services and improve your experience.

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders
  • Communicate with you about your order or enquiry
  • Provide customer support
  • Send marketing communications (only if you have opted in)
  • Improve our website, products, and services
  • Prevent fraud and ensure website security

We will only process your data where we have a lawful basis to do so under UK GDPR, such as fulfilling a contract, complying with legal obligations, or based on your consent.

3. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted third parties only where necessary, including:

  • Payment processors
  • Delivery and courier services
  • Website hosting and technical service providers
  • Professional advisers where legally required

All third parties are required to process your data securely and in compliance with UK data protection laws.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements.

5. Your Rights Under UK Law

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request erasure of your data (“right to be forgotten”)
  • Restrict or object to processing
  • Request transfer of your data (data portability)
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

6. Cookies

Our website may use cookies to enhance user experience, analyse traffic, and improve functionality. You can control cookie preferences through your browser settings.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

📩 Email: help@elementalguard.com
📱 Instagram: @Elemental.Guard

We may update this policy from time to time to reflect legal or operational changes. Please review this page periodically for updates.